NASCAR has announced that they are close to formulating a deal with the company Crown Royal to sponsor the Brickyard 400 beginning in 2012. Crown Royal has already announced that at the end of the season they will cease their sponsorship of Matt Kenseth and his number 17 car.
The Brickyard last year went unsponsored after the deal with Allstate ended in 2009. If the deal is signed, the Indianapolis Motor Speedway would earn $1.5 million dollars. It is expected that this sponsorship might be announced at this year's race which takes place on Sunday.
Are sponsorships of races something that is important to you?